Pursuits Advertising Campaign

Willow Valley Communities was in need of a fresh, striking ad campaign and The Pursuits Campaign was the solution to that need. We employed large, full bleed photography of the organization’s own residents that elicits and emotional response. Each headline spoke to the spirit of a different pursuit that connects with our audience, those aged approximately 55-75 who are active, educated and sophisticated and who are looking to live life forward in their retirement. A direct call to action, limited copy, and clear contact information drive viewers to contact Willow Valley Communities to learn more.